Marketing and Communications Planning

Posted 11th August 2021

Before outlining your marketing approach, it is key to define your product, service, or benefit. This is your core, and all marketing activity should feed directly back to this core.

  • What do you do?
  • How does your offering differ from what your competitors or similar organisations do?
  • What, therefore, is your USP – Unique Selling Point? The thing that makes you stand out.
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